In the UK, the boxed version of the shooter suffered a poor first week on sale.
"The data suggests that although the lack of reviews may have had a negative impact on Doom's week one, the sales were merely delayed" Now with the release of Prey - which has had a slow start in the UK - it's worth pouring over the data, to understand what effect this unusual policy has had. The assumption was that the firm was trying to protect its games from negative reviews, yet all of the above titles received Metacritic scores in the mid to late-80s. The question that many were asking at the time was: why? It seemed like an unusually anti-consumer move for Bethesda, as it forced gamers to take a gamble on the quality of the releases. The policy began with Doom, and has since been adopted for Skyrim Special Edition, Dishonored 2 and Prey. The publisher wrote: "we want everyone, including those in the media, to experience our games at the same time."
It decided that it wouldn't let critics have pre-release copies of its titles until a day before the game goes live. Last year, Bethesda launched a new reviews policy for its games.
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